Keeping Up With the Jones (Part 3)

Media

“Happiness is SOLD to us as an event or thing, and consequently, our finances have suffered. Fun can be bought with money, but happiness cannot – Dave Ramsey

Let’s refine this statement:

Happiness and fun are  SOLD to us as an event or thing, and consequently, our finances have suffered. Happiness and fun can be bought with money, but JOY cannot.

Webster’s defines “MEDIA” as THE INSTRUMENTS of news communication as radio, television and newspapers. The INSTRUMENT better known as a MEAN, apparatus, tool or device that produces a sound (be it harmonious or cacophonous). “MEDIA” itself is dominated by COMMERCIALS, and as we know ALL commercials are attempting to promote or persuade you to partake of a product, service or even both.

One Sunday Afternoon….

I decided to do a quick observational study on COMMERCIALS in general. A few years back God blessed me with the opportunity to hear about the three things commercials teach. To give you some insight, commercials teach:

1. All problems are resolvable – (By Man)
2. All problems are resolvable quickly – (Everything is an easy fix)
3. All problems are resolvable by technology – (Man-made )

Most commercials promote temporal things, rarely do they promote things of eternal value.

ETERNAL VALUE IS PRICELESS, IT CAN NOT BE SOLD, BUT IT CAN BE SOWED.

Continuing On….

In a brief period of about 45 seconds to 1 minute I observed:

1. Eleven commercials
2. All eleven were attempting to sell or promote something
3. Two out of the eleven were promoting television shows
4. Two out of the eleven commercials mentioned something about FaceBook

So, I decided to perform another quick observation. In my findings I observed:

1. Nine commercials
2. All nine were attempting to sell or promote something
3. Three out of the nine were promoting upcoming films
4. One commercial had a FaceBook mention in its advertisement

All in a span of 45 seconds to 1 minute.

No matter what type of seed is planted, if the ground is pliable and has been watered, the seed will produce after its own kind.

This principle is true whether we are referring to the Kingdom of Our Lord and His Christ or the systems of this world (age).

Commercials are quick and subtle, yet very powerful. The eye gate (visual) and the ear gate (audio) are subject to commercialization if we don’t take heed to the message that is being delivered. We sometimes have trouble discerning the motive because we reside in an ENTERTAINMENT- BASED society, full of performance with little or no pertinence to our eternal being.

EVENT VS. EXPERIENCE

To Be Continued….

Marcus L. Cage
Kingdom Visionary Network

Building Your Brand (Part 2)

In “Building Your Brand (Part 1),” I talked about Wisdom. I pointed out that Solomon was a man of wisdom, which helped to bring him success. When building brand equity, we need to go beyond what is “strategically” smart to do, and look into what is wise and witty.

If we look at the scripture Ecclesiastes 7:11-12, it says,

11Wisdom is good with an inheritance: and by it there is profit to them that see the sun.

12For wisdom is a defence, and money is a defence: but the excellency of knowledge is, that wisdom giveth life to them that have it.

To further break down the understanding of this scripture, we will see in verse 11, the inheritance is money. Most often in business, we think money is our solution. We implement our marketing according to the budget, but WISDOM is good with the inheritance. In other words, wisdom makes the difference between money spent and money invested to produce a return on investment.

The sun in verse 11 is the beating against the brand, the adversity, the heat. What separates your brand from the others, that which causes greatness and profit is wisdom.

Verse 12 goes further to show us how we have put both wisdom and money in the same category, because truly they both provide a defense, shade, protection from the sun, the beating against the brand, BUT the difference of those who have experience know, is that wisdom, not money will bring the life into the business that has it.

I know you need an example, because I did. Back in the early 1900’s there was a couple that founded a small business in a small, unknown town with $5000 that was received from the husband’s father. Wall Drug was non-existent in the pharmacy world and for 5 years did nothing much more than serve the 300 town’s people. In the 5th year, they were ready to fold up the business, because the money (the inheritance) was running thin and they had not made enough to sustain themselves. In the hot summer one afternoon, the wife went to put the children down for a nap, and thought she might take a nap too. But because of the loud sounds of cars passing by on the new highway, she could not sleep. In fact, wisdom came to her and said, “Free water.” She went to her husband and said, “What if we put signs up along the new highway that say, “Free water, Wall Drug…” The next day, he put up the signs. When he got back, the wife was so busy with customers, she could not keep up.

Instant change and increase in profits manifested because of wisdom. Today, Wall Drug still exists and operates in abundance. They take in 1,000’s of visitors on any given summer day.

Seek wisdom in your business marketing plan, seek those who have wisdom to head up your brand department, and watch increase and equity come.

Blessings! Lynn Nesbitt

Kingdom Visionary Network

Time and Chance

It is said that you are either moving forward or moving backwards. Because time is designed for you to advance forward, you cannot move backwards. What appears to be moving backward is actually losing pace with time.

Time + Chance = Opportunity

There are 8,736 hours in a year! Time is spent and cannot be recouped. Money is transferred, meaning it can be replenished. Time is our greatest asset because once your time is spent you cannot get it back.

 

Time: a non-spatial continuum that is measured in terms of events which succeed one another from past through present to future.

Time: is the measured or measurable period during which an action, process, or condition exists or continues.

What are you doing with your time? Where are you going?

Time is designed to advance you to chance, which creates an opportunity.

Chance: to take place, come about, or turn out by chance (merriam-webster.com/dictionary)

Chance:  A situation favoring some purpose: opportunity

Let’s look at John 5: 1-4 “After this there was a feast of the Jews; and Jesus went up to Jerusalem. Now there is at Jerusalem by the sheep market a pool, which is called in the Hebrew tongue Bethesda, having five porches. In these lay a great multitude of impotent folk, of blind, halt, withered, waiting for the moving of the water. For an angel went down at a certain season into the pool, and troubled the water: whosoever then first after the troubling of the water stepped in was made whole of whatsoever disease he had.” KJV

In the scripture, “For an angel went down at a certain season into the pool, and troubled the water,” season in the Strong’s Concordance means: (Strong’s G2540 – kairos) pronounced kī-ro’s (Key) –

a) a fixed and definite time, the time when things are brought to crisis, the decisive epoch waited for.

b) opportune or seasonable time

The people in this scripture had an opportunity to be healed, because time advanced to chance.

Blessings,

Curtis Nesbitt

Kingdom Visionary Network