One of the major barriers I see is the thought concerning social media. Some don’t see the importance of PR because some individuals do not place value on RELATIONSHIPS in general. People don’t realize what “Marketing” truly is nor do they truly understand the impact that media has on our society. Many times these are the “CONSUMERS” of the world. Anyhow, we’ve made a good start utilizing Social Media, but there is always room for improvement. The internet is the fastest ways to transfer information to a mass amount of people, thus the term “Mass Media” is deemed an appropriate description of this term. The key factor is deliver information to your consumers that are deemed “USEFUL.” If consumers see the information as useful then that usefulness can be translated into dollars.

Marcus Cage

Kingdom Visionary Network

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