Food for thought: When we become consciously-aware of our TARGET market, we will produce the correct sound… The sound (or communication) determines who comes into our stores (lives) to make a “PURCHASE” or “WITHDRAW.” Is our sound appealing to the hEARt of our TARGET market? Will the sound being released awaken their spirit?

Be mindful that the sound (communication) also determines how long our customers remain in our store, and their overall shopping experience. SELAH!

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