(Post from Peter Nguyen)
Something new is on the horizon which may eliminate the exchange of money for services.
We are in the midst of creating a new service for entrepreneurs where
they can get FREE professional services in exchange for products, services,
royalties, etc. — anything can be negotiated between the entrepreneur and
the professional services provider.
We call it “TIP” for Talent Investment Program.
The idea is that a person with talent (in copywriting, consulting, website
design and development, public speaking, strategy, email marketing,
curriculum design, project management, etc.) can “invest” that talent
(measured in hours OR in outcomes achieved) in a new startup, and in return,
receive products, services, royalties, etc.
Wikipedia defines “tip” as a voluntary additional payment made for services
rendered, so it’s not far from our concept, except that in the case of TIP,
the money is much more than just a regular tip to a waiter.
There’s also the idea of a “tipping point,” which Wikipedia defines thus:
“In economics, the point at which a dominant technology or player defines
the standard for an industry-resulting in “winner-take-all” economies of
scale and scope.”
In other words, entrepreneurs who join the TIP group (we’ll have both a
Facebook page and a Facebook group by invitation only) can SIGNIFICANTLY
change and transform their business by having access to FREE professional
Talented professionals who participate, will be able to put their talent to
good use — and make additional money from the commissions or royalties
secured from the entrepreneur.
*** The fundamental idea is this: Talent which is NOT used, is wasted.
So if you’ve got a talent that can be useful to an entrepreneur, make sure
you USE that talent for the benefit of the entrepreneur — and you both can
split the profits.
Conversely, if you’re an entrepreneur and you lack a critical talent
(copywriting, selling, social media, website design, blogging, infoproduct
creation, media relations, landing page design and development, email
marketing, documentation, procedures writing, financing, etc.) then your
business is BLOCKED.
It will not grow as fast as it could.
So TIP solves both problems by enabling talented professionals (and there
are about 225 millions of them on Linkedin!) to put their talent to use AND
it enables entrepreneurs to receive free professional services.
Now, these professionals ARE paid but the money comes from the marginal
revenues generated from their talent services. In other words, the
entrepreneur’s customers are paying the professional.
Let’s take a concrete example.
You need copywriting for your Landing Page in order to sell a product or
Normally, I’d charge anywhere between $800 to $1,500 for writing such a
This 10-hour service would include:
interviewing you to discover what is unique and valuable about your offer;
whom your customers are;
how and where to reach them;
how you will do the marketing and track results in real time;
quick review and audit of your existing marketing materials;
review of your business plan
research on your competitors
discovering what has worked before in the past, for you
discovering the key buying criteria
This work takes about a week.
Now, if your Landing Page sells a DVD, then it’s really a PERMANENT SALES
ROBOT that will generate revenues for you in the next few years (until your
product becomes obsolete).
In other words, 5 to 10% of the people you send to your Landing Page, will
become customers paying you. And you can even sell them MORE stuff in the
future (it’s called upselling or cross-selling).
Visionary entrepreneurs who have total confidence in their product, don’t
have a problem shelling out $1,000 or $2,000 to create such a Landing Page.
They know it’s a money-maker.
In fact, a Landing Page generates MONEY for you even while you’re sleeping
(or playing tennis, as I do!).
The problem, however, with a startup is that the product or service is never
quite 100% proven.
So you’re not sure you want to pay the copywriting $1,000 to write the
So what do you do???
You invite the copywriter to bear the RISK with you, in exchange for a share
of the REWARD.
So the copywriter might agree, IF he believes your product is good, to
charge you only $300 and get paid 30% in royalties until a ceiling of $3,000
Remember that this $3,000 is paid by your customers, not you!
And if the $3,000 is paid to the copywriter within a certain timeframe, he
might even agree to refund your $300.
This means the copywriting service was totally FREE for you!
Perhaps the most important benefit offered by TIP is that you are “forced”
to develop the very best product ever.
If not, no sane professional will invest time and talent into your venture.
The Talent Investment Program is, in essence, quite simple:
People who have talent, invest it in startups they believe in. The
entrepreneurs win, the talented professional wins, the customer wins (since
the entrepreneur can deliver the products or services sooner).